As the world has quickly sought to reopen, only to close again, my world has hardly changed. My room still operates as my office. My computer still serves as the portal into work and school. My window still offers a getaway for me as I break from work. Amidst a world still fighting to find its bearing amidst the coronavirus pandemic, my life has lapsed into a calm sort of monotony. No longer do I face stark shyness and insecurity when faced with the audio production system. Though a greater knowledge of social media has made me a bit more cynical than before, I feel I have a greater handle of its power, as a call to action and a tool for business. Applying what I have learned throughout my time with Koahnic, my days now largely pass without incident. I’m happy to say my days are now perfectly ordinary. Over the course of my two months with Koahnic Broadcasting Corporation, I have learned a lot about a world few of us care think about – audio and media production. In the midst of importing tracks, editing the daily “logs”, controlling the RIVR’s social media feeds, and sitting in on music meetings and production meetings, I feel as if I have a better understanding of the content I take in and the ways in which it is produced. In sitting in on the music and production meetings, I hold a better understanding than ever the processes by which new music is sought out, promoted, collected, added to the rotation, and played for listeners. In working with KNBA’s operations team, I have a better understanding of the difficulties facing players in the music industry (creatives, labels, stations, etc.) as well as current industry trends. I also feel like I have a better understanding of how I, as a consumer, come to think a particular track is good. How as a consumer I may be able to impact the broader industry, and how the industry continuously impacts me. Furthermore, through working with the RIVR, I hold a better understanding of how social media has changed the music industry. How online streaming services and music platforms have revolutionized music distribution, and how ‘influencer’ culture has come to impact the public’s consumption of merchandise and media. I’ve learned how to use social media as a tool, and the process by which one’s social media presence may be amplified and commercialized. Through this internship I’ve been able to peek behind the curtain of content presented to each and every one of us to view its genesis. To learn who is in the room, what questions they ask, why they ask those questions, and the next steps following each meeting. It has been a crash course in media, entertainment, and social awareness, and an experience that I hope will stay with me throughout the rest of my life. An example of it can already be seen in my music preferences, which now include:
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Photo used under Creative Commons from Mike Juvrud