Interested in law and working in government, I never thought I would be working for a broadcasting corporation. Like many things amidst the coronavirus epidemic, however, plans change. Under Koahnic Broadcasting Corporation, I’m now working with the RIVR and KNBA to promote indigenous voices within broadcasting. With a small, dedicated team, I’ve spent the past week learning about a world I hardly knew existed. I’ve always considered radio to be something to have on in the background. In the car, working on homework in my room, or puttering about the house, ESPN Radio, NPR, and KGOT were staples for me across near every facet of my life. For all the time I listened to them though, I never thought about the work that went into their production. The work that was put in to ensure I kept listening, minute after minute, hour after hour. This week, I’ve learned more than ever the ways in which the music featured is able to influence one’s preferences. How individual preferences and featured music mix to form what is culturally relevant. I’ve learned more about people than I ever thought I would. How to attract them. What influences them. What turns them off. And how their consumption of media shapes the presentation of media itself. It’s a world I’m new to, I’ll admit. I’m more used to burying my head in books and writing research papers than I am tracking hits on Billboard or analyzing media outlets’ social media pages. But I’m excited to learn more about a side of life I’ve taken for granted. To see how it changes my view of media and my preferences within it. For now though, my favorite songs are:
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Photo used under Creative Commons from Mike Juvrud